The Essential CRM Metrics Every Sales and Marketing Leader Should Track

Introduction

In an age when everyone must have a web site to prove they’re ‘legit’, the internet has become a focus group in and of itself and data-driven decision making has become more of a reality than a luxury. The success of campaigns, customer relationships, and revenue growth depends on accurate tracking and analytics for sales and marketing leaders. At the heart of this strategy is the Customer Relationship Management (CRM) systems, which are powerful customer intelligence hubs. When combined with things like a ระบบสะสมแต้ม-https://www.rocket.in.th/loyalty-crm/ (point accumulation system), you’ll find that CRM software from Rocket, it becomes even more valuable as a tool for maintaining retention and driving repeat business. But to realize a CRM’s full potential, you need to be keeping track of the right metrics.

In this post, we’ll simplify the most important CRM metrics that sales and marketing leaders need to track, and how these metrics – combined with a powerful *ระบบสะสมแต้ม * – can achieve lasting business success. 

1. Customer Acquisition Cost (CAC)

Customer Acquisition Cost is as it sounds, the cost to acquire customers, including marketing costs, ad spend, sales team costs etc. Tracking CAC gives you a way to measure the effectiveness of your lead generation and conversion efforts. A high CAC could indicate systemic inefficiencies, or it may mean that your campaigns are too broad. Paired with CRM and a ระบบสะสมแต้ม, marketers can also segment customers who are already loyal, welcoming and more of the budget where it matters most, on the valuable leads.

2. CLTV(Customer Lifetime Value)

CLTV indicates the amount of revenue a single customer can contribute across the entire relationship with your company. This metric will tell you how much you can afford to spend acquiring and keeping a customer. A well-executed ระบบสะสมแต้ม  from Rocket can heavily contribute to CLTV by encouraging repeat purchase behaviour and retention. Using CRM data, you can determine which customer segments have the greatest CLTV and adjust campaigns accordingly.

3. Lead Conversion Rate

It is measured as a percentage of the leads converted to customers. By working with this data in CRM from Rocket, marketing heads can actually measure the success of lead-nurturing strategies and sales handoff processes. A low CONVERTED LEAD CONVERSION RATE – this can signal sales follow up and/or target misalignment. A* ระบบสะสมแต้ม* early in a pokies cust journey, encouraging initial engagement and increasing the rates of conversion – particularly if new users are incentivised for signings up or inviting their friends.

4. Sales Cycle Length

Sales cycle length is a measurement of how long it requires to turn a lead into a customer. A shorter sales cycle frequently means a more effective sales process and more engaged prospects. Tracking this in Rocket CRM gives you a bird’s eye view to catch any slowdowns or blockages in your pipeline. A ระบบสะสมแต้ม could be a source of inspiration as customers will make quicker decisions as there are time-limited loyalty rewards or special offers are the case.

5. Customer Churn Rate

Churn rate is a critical metric, illustrating the number of customers who quit doing business with you over a given period. High levels of churn can ruin growth, so you need to monitor it in real-time. Through CRM alerts from Rocket and churn analytics, marketing can directly re-engage at-risk customers. Combine this with a ระบบสะสมแต้ม and give inactive users reason to return, this could be point-based rewards for a subscription renew, or purchase.

6. Net Promoter Score (NPS)

Net Promoter Score is a customer satisfaction score which measures the likelihood of customers recommending your product or service. It’s highly correlated with loyalty to the brand. Automated NPS surveys are typically among the functionality that CRM from Rocket are providing. If you add it to a ระบบสะสมแต้ม, you’ll be able to award promoters while incentivising your customers who are already your best promoters!

7. Open and Click-Through Rates

These are the key performance indicators you can monitor through your CRM’s marketing automation software which will tell you how well email marketing is working. Low open or click rates indicate weak subject lines or irrelevant content. Segmentation from CRM – we are able to do one or two types of CRM segmentation based on purchase history or loyalty status from a ระบบสะสมแต้ม – hyper-targeted email which produces the desired result in the form of higher engagement Re:Don’t forget any things, We still waiting you at ABC.

8. Customer Engagement Score

This aggregated score is derived from various points of contact such as website visits, email opens, social interactions, and product usage. It provides an overall look at how engaged a customer is with your company. A strong ระบบสะสมแต้ม by Rocket can help to further increase this engagement by incentivizing actions like social sharing, review posting, or app usage.

Final Thoughts

Paying attention to the proper CRM metrics can very well be the deciding factor between average performance and outstanding results for sales and marketing organizations. Leaning in on workable data (CAC, CLTV, conversion rates, churn) enables leaders to consistently improve their strategies. What’s more, with a * ระบบสะสมแต้ม* in your CRM tool from Rocket, not only do these efforts result in higher customer loyalty, but your overall customer satisfaction improves.

In competitive markets, numbers are more powerful than assumptions. So when you use insights from your CRM from Rocket the way you can enrich them from a smart ระบบสะสมแต้ม-https://www.rocket.in.th/loyalty-crm/ your business gains some very real advantages—leading to solutions and value that last.